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When I started my career in the beauty industry, I was working as a hairdresser, which I loved but still felt something was missing. I wanted to help others by sharing the tricks he had learned and recognizing all the amazing talented hairdressers, barbers, businessmen, photographers, and models in the industry. I knew beauty sometimes felt a little unreachable and cold and I really wanted to change that. Finally, theartofeli.com became a place for people to feel beautiful and comfortable, and to share their own inspiration and thoughts on beauty. "Working as a hairdresser, I was not satisfied with the ingredients and quality of most of the products that were available on the market, so I often ended up customizing my clean product ideas for the customer." After receiving several messages from people who wanted to buy clean products that I had customized, my friend Ruddy suggested starting my own line and he was actually the initial investor who invested for our first batch.
As a brand, we are fun but sophisticated, and we always innovate! Every time we create a new product, we raise the bar and make sure that everything we are creating fills a gap in the industry. We want every product to have an incredible purpose available to our communities. I am not motivated by money, but by the passion to help others so that the end result does not matter to me.
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